The fitness tracker brand is diversifying its partnerships to enhance how it rewards consumer activity, slated to launch a premium paid program later this year

Fitbit, the fitness company at the forefront of the wearable activity tracker trend, is testing out a reward system to further incentivize consumer activity. The program is part of a premium paid service from the brand and would let Fitbit customers accumulate awards based on minutes spent active and healthy sleep patterns in addition to steps taken.

The program is currently in beta and will finish its testing in the spring of 2019. Brands already involved in the reward system include Adidas, the music streaming service Deezer and mail order meal subscription service Blue Apron. Deezer and Adidas are partners of Fitbit from past projects.

If the Rewards program proves successful in beta, Fitbit plans to launch a premium paid version of the service later this year. Fitbit hopes that this initiative will appeal to consumer affinity for services that encompass a wider ecosystem of brands and options, diversifying its rewards through its various partnerships.

Fitbit

Fitbit, the fitness company at the forefront of the wearable activity tracker trend, is testing out a reward system to further incentivize consumer activity. The program is part of a premium paid service from the brand and would let Fitbit customers accumulate awards based on minutes spent active and healthy sleep patterns in addition to steps taken.

The program is currently in beta and will finish its testing in the spring of 2019. Brands already involved in the reward system include Adidas, the music streaming service Deezer and mail order meal subscription service Blue Apron. Deezer and Adidas are partners of Fitbit from past projects.