Innovative retailers are leveraging virtual & augmented reality technology to build interactive engagements that showcase a brand's story from an entertaining perspective

Leading brands are creating multi-layered sensory experiences that transport their customer to a completely new space, offering playful and engaging opportunities to immerse shoppers in the brand’s storytelling. Technological advancements have provided retailers with more opportunities to create these experiences.

Virtual and augmented reality can showcase a brand in an exciting and dynamic way. From PSFK's Creating Next-Gen Content Experiences report, here are three brands leveraging mixed-reality technology to create multisensory, interactive customer experiences:

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