These three leading travel retailers are engaging pre-boarding passengers through multisensory popups, mixed reality and more

“Airports are furthest along in innovative thinking. They realize they have to play nice with other apps. The whole traveler experience is not defined by time in the airport but defined by the overall experience,” says Robin Hopper, president of GuestLogix. Indeed, leaders in travel and hospitality are transforming airports with exclusive, multisensory experiences that give traditional retailers a run for their money.

From PSFK's Reinvigorating The Airport Experience report, here's how three brands ranging from cosmetics to premium beverage are creating immersive experiences for passengers that stimulate and engage the senses:

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