The subscription-based women's health brand aims to enable a future of accessible and affordable on-demand care, offering tailored regimens and personal telehealth sessions

From personalized vitamins to mobile dentists, healthcare has proven itself successful as a direct-to-consumer candidate. In order to stand out in a crowded playing field, wellness DTC startups must offer unique products and services that answer a specific consumer demand.

For BINTO, a subscription-based personalized supplement retailer, that distinction comes in the form of women's health. At two and a half years old, BINTO has defined itself in the DTC healthcare industry by focusing on customer education and assistance in OB/GYN-related services. Highlights include personalized supplements, on-demand nurses and an extensive research library.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in