The subscription-based women's health brand aims to enable a future of accessible and affordable on-demand care, offering tailored regimens and personal telehealth sessions

From personalized vitamins to mobile dentists, healthcare has proven itself successful as a direct-to-consumer candidate. In order to stand out in a crowded playing field, wellness DTC startups must offer unique products and services that answer a specific consumer demand.

For BINTO, a subscription-based personalized supplement retailer, that distinction comes in the form of women's health. At two and a half years old, BINTO has defined itself in the DTC healthcare industry by focusing on customer education and assistance in OB/GYN-related services. Highlights include personalized supplements, on-demand nurses and an extensive research library.

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