Capsule's founder explains how the digital platform is giving New Yorkers access to more convenient and transparent prescriptions, integrating technology into a slow-to-adapt industry to elevate the pharmacy experience

Capsule is a new kind of pharmacy—in its own words, a “better, smarter, kinder pharmacy.” With an app-based platform that offers home delivery via messenger and high-touch digital chat or text services, the company has made a name for itself  as a millennial-friendly alternative to the physical pharmacy chain experience.

Though Capsule's services are currently only available in New York City, the company has plans for expansion and is optimistic about its ability to bring truly functional ecommerce to the pharmacy sector at large. PSFK spoke to founder and CEO, Eric Kinariwala, about the values that power his brand both internally and externally, and the digital advantages he plans to leverage as the company expands.

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