Rory is a women's service from men's health care platform Ro, focused on using telehealth capabilities to support the underserved demographic of perimenopausal and menopausal women

As telemedicine continues to grow in popularity, the space remains focused on millennials and, therefore, the health issues that younger people tend to face—often leaving older demographics out of the picture. Taking advantage of this opportunity, Ro, the startup behind men's healthcare platform Roman, which is focused on treating more sensitive issues like erectile dysfunction, is launching Rory, a telehealth provider that connects women with online doctors.

Centered around the symptoms that menopausal and perimenopausal women experience, Rory strives to offer education, support and treatment from certified physicians, ranging from supplements to prescription medications. PSFK spoke to Rory co-founder Rachel Blank to learn more about the platform and how it achieves its goal of empowering women with access to the resources, treatment and community they need to take control of their own health.

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