Interview: How A CBD Retailer Engages Consumers With A Narrative On Plant-Derived Wellness
Standard Dose provides research-backed resources for its CBD customers, aiming to generate conversation as well as community around its curation of wellness products while setting standards in a yet unregulated space
As the rise of the wellness movement dovetails with the increasing destigmatization of cannabis products and recently, the passing of the Farm Bill, hemp-based CBD has found runaway success as a health ingredient in everything from beauty and skincare to snacks and beverages. New York-based Standard Dose is one retailer looking to cut through the noise in the CBD space, offering a tightly curated selection of products alongside informative guides to ingredients and usage.
PSFK spoke to founder Anthony Saniger about the responsibility he feels to set a new standard for consumer education around plant-based medicine as a whole, and his brand's plans to expand from ecommerce into a chain of physical stores that can double as community gathering spaces.