The online retailer partnered with Fung Retailing Group to launch an AI-powered contactless checkout capability for retail stores, using image recognition tech to help Hong Kong shoppers scan and pay faster

Retailers are continuing to up their in-store service capabilities in efforts to provide streamlined and convenient brick-and-mortar experiences, turning in particular to mobile-first digital integrations. Chinese ecommerce giant JD.com has been a pioneer in this field, and is now offering an AI-based checkout where consumers can scan products by simply placing them on a counter, then pay with a contactless card.

The company created the checkout option with the Fung Retailing Group. When customers are ready to check out, they place their items on the smart counter. The counter is able to recognize the products immediately with no need to scan a bar code, using image recognition technology. Once the counter has scanned the items, the consumer can make a contactless payment with their Octopus card.

The Fung Retailing Group's, Sabrina Fung, says, “This is an important milestone for Fung Retailing as the first in the industry to unveil the first AI-powered checkout pilot experience in a convenience store environment.” The AI-based technology is already being used in two Hong Kong Circle K stores with plans to expand quickly.

JD.com | The Fung Retailing Group


Lead image: stock photos from Jacob Lund/Shutterstock

Retailers are continuing to up their in-store service capabilities in efforts to provide streamlined and convenient brick-and-mortar experiences, turning in particular to mobile-first digital integrations. Chinese ecommerce giant JD.com has been a pioneer in this field, and is now offering an AI-based checkout where consumers can scan products by simply placing them on a counter, then pay with a contactless card.

The company created the checkout option with the Fung Retailing Group. When customers are ready to check out, they place their items on the smart counter. The counter is able to recognize the products immediately with no need to scan a bar code, using image recognition technology. Once the counter has scanned the items, the consumer can make a contactless payment with their Octopus card.