The travel brand requires those who enter its contest to receive unlimited air travel for one year to delete their Instagram content and replace it with a customized promotion image

Most contests have a simple entry process: Interested parties just need to fill out a card or supply an email address. For its All You Can Jet contest, airline agency JetBlue is asking customers to do much more—in order to partake, contestants must first delete their entire Instagram feed.

The airline wants people who claim they love to travel to prove it. According to the contest rules, applicants must, “delete or archive all Instagram images and upload the customized promotion image to Instagram, tagged with #AllYouCanJetSweepstakes and with the mention @jetblue.” There will be 3 Grand Prize winners, each of whom will receive unlimited air travel for themselves and a companion for a full calendar year.

While the winners will have to bid adieu to their old personal Instagram pictures, they can easily replace them with new ones taken on their travels. Jetblue hopes to appeal to millennial consumers, leveraging the popularity of Instagram against the willingness of entrants to go the extra mile. The contest opened on Wednesday, February 27.

JetBlue


Lead image: stock photos from kudia/Shutterstock

Most contests have a simple entry process: Interested parties just need to fill out a card or supply an email address. For its All You Can Jet contest, airline agency JetBlue is asking customers to do much more—in order to partake, contestants must first delete their entire Instagram feed.

The airline wants people who claim they love to travel to prove it. According to the contest rules, applicants must, “delete or archive all Instagram images and upload the customized promotion image to Instagram, tagged with #AllYouCanJetSweepstakes and with the mention @jetblue.” There will be 3 Grand Prize winners, each of whom will receive unlimited air travel for themselves and a companion for a full calendar year.