Interactive technologies help build authentic, virtual connections between brands and consumers around the world

Community building is essential for today's brands, large and small. While physical events have their time and place, thanks to technological innovation and improvement, virtual interactions and community building is becoming an increasingly popular part of leading retailers' strategy.

In this excerpt from PSFK's recently launched Creating Next-Gen Content Experiences report, here's  how three top brands are leveraging interactive technologies to build authentic connections and communities around the world through shared virtual experiences:

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