Rather than closing under-performing locations, Kohl's is giving new use to its square footage by filling it with value-added services like a fitness facility

As more commerce moves online, retailers with larger physical footprints and shrinking in-store inventory are often left looking for creative ways to fill space and improve the store experience. Department store Kohls has come up with a unique way to utilize excess floor space: replace it with a Planet Fitness gym.

This is the second partnership Kohl's has entered into to maximize its store space: The retailer announced a deal with grocery retailer Aldi in the Spring of 2018. The goal is to drive foot traffic to its store locations by offering value-added services and experiences.

Planet Fitness CEO, Chris Rondeau, says,”We are excited to announce this initial expansion and partner with Kohl's to drive new and complementary traffic to these locations, while introducing shoppers to our high-quality, judgement-free, fitness experience at a great value.” Initially, 10 stores will be leasing out space to Planet Fitness.

Kohls | Planet Fitness

As more commerce moves online, retailers with larger physical footprints and shrinking in-store inventory are often left looking for creative ways to fill space and improve the store experience. Department store Kohls has come up with a unique way to utilize excess floor space: replace it with a Planet Fitness gym.

This is the second partnership Kohl's has entered into to maximize its store space: The retailer announced a deal with grocery retailer Aldi in the Spring of 2018. The goal is to drive foot traffic to its store locations by offering value-added services and experiences.