High-tech customer service removes friction from the grocery shopping experience and gives supermarket chain Kroger an edge on the competition

Through strategic partnerships and investments in in-store technology, Kroger is aiming to transform the grocery shopping experience, making it more convenient and connected—from digital tools that aid wayfinding and speed up transactions to initiatives that offer in-step access to groceries without having to set foot in a grocery store.

In this excerpt from PSFK's Store Experience Design Debrief, we break down Kroger's key innovations and the tech or retail partners who helped to enable its success:

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