Loop's co-founder explains how the sustainable packaging platform works with brands like P&G, Unilever and more to enable ecologically sound consumption patterns with durable containers designed for refill and reuse

In today's climate that favors “out with the old and in with the new,” the world has become used to the convenience of disposability—and at huge cost to the environment. However, consumers and retailers alike are more aware than ever of the consequences of throwaway culture, and the opportunity is ripe for new ways of buying and using goods.

Enter Loop, a circular shopping platform that transforms the packaging of everyday essentials from single-use disposable to durable and refillable designs, curbing waste while also offering the same products consumers already buy in premium-quality containers. PSFK spoke to Loop's co-founder Tom Szaky, also CEO and co-founder of recycling company TerraCycle, to learn about the platform's imminent launch, and how it functions to help consumers truly own their product while placing the ownership of the packaging in the hands of the producer. Ultimately, Szaky emphasizes that recycling needs to be as convenient as disposing to sustain mainstream adoption—something Loop is striving to achieve.

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