Lush's revamped Paris location will include a florist to offer customers locally and ethically made product infused with fresh buds, one of the retailer's many recent experimentations with alternative store formats

Lush, the ethical bath and skin care company, is bringing a fresh store concept to a Paris location. Renaming it Fresh & Flowers, the shop will house on-site production of products like bath bombs and moisturizers.

With the help of an on-site florist, Fresh & Flowers will stock its shelves with items infused with just-picked buds. The location will also sell merchandise from Lush's other nearby concept, Fresh Factory, rotating items on weekly menu. This format comes after Lush's recent debut of its Naked store format, focusing on selling products without the use plastic packaging.

Lush continues to experiment with innovative store experiences to gauge consumer interest and drive foot traffic, with three new formats slated to open in the coming months. Fresh & Flowers will open in Paris this June.

Lush


Lead image: stock photos from Olga V Kulakova/Shutterstock

Lush, the ethical bath and skin care company, is bringing a fresh store concept to a Paris location. Renaming it Fresh & Flowers, the shop will house on-site production of products like bath bombs and moisturizers.

With the help of an on-site florist, Fresh & Flowers will stock its shelves with items infused with just-picked buds. The location will also sell merchandise from Lush's other nearby concept, Fresh Factory, rotating items on weekly menu. This format comes after Lush's recent debut of its Naked store format, focusing on selling products without the use plastic packaging.