The big-box retailer is partnering with Marxent VR tech company to enable the biggest in-store retail implementation of virtual reality yet, letting furniture shoppers test out wares in a virtual world of their creation

Department store giant Macy's and Marxent, a company that specializes in large-scale virtual reality, have joined forces for the largest retail VR installation yet. As of October of 2018, the plan for Macy's and Marxent was to launch VR installations at 70 of the retailer's locations, with another 20 scheduled by the beginning of the new year.

These store will feature the Macy's Virtual Reality furniture experience, a rig that allows people to test out furniture in a small space so they can make a more informed decision on larger and more expensive products before committing. Customers are invited to design their living space and, using a VR headset, then immerse themselves in the virtual rooms of their creation. Macy's is also extending its “See Your Space IRL,” to a mobile app that allows shoppers to test out furniture in their own space through VR from their phones.

Hal Lawton, president of Macy’s, explains, “Macy’s is constantly looking for ways to bring excitement and fresh experiences to our customers. Through the Macy’s VR furniture experience, we are giving our customers a new way to visualize a large selection of furniture products. VR is a practical application proven to drive sales and a terrific example of combining technology and the human touch.”

Macy's

Marxent


Lead image: stock photos from Artie Medvedev/Shutterstock

Department store giant Macy's and Marxent, a company that specializes in large-scale virtual reality, have joined forces for the largest retail VR installation yet. As of October of 2018, the plan for Macy's and Marxent was to launch VR installations at 70 of the retailer's locations, with another 20 scheduled by the beginning of the new year.

These store will feature the Macy's Virtual Reality furniture experience, a rig that allows people to test out furniture in a small space so they can make a more informed decision on larger and more expensive products before committing. Customers are invited to design their living space and, using a VR headset, then immerse themselves in the virtual rooms of their creation. Macy's is also extending its “See Your Space IRL,” to a mobile app that allows shoppers to test out furniture in their own space through VR from their phones.