Seamlessly enabling a dynamic post-purchase experience via apparel equipped with NFC and embedded tags, Mammut's latest range connects customers to flexible warranties, social media sharing and more through an app

The quality of traditional sportswear has always been evaluated based on its performance. Swiss sports equipment brand Mammut is using smart technology to better connect its customers to the brand and make it easier to share their experiences with the Mammut Connect platform.

The range relies on near-field communication (NFC) and embedded Smartrac tags in the apparel items themselves to connect them directly to the app. From there, customers can extend a product's warranty, send feedback on their experience, upload pictures of their adventures and share their updates on social media.

“Customers are digital, mobile and social. They communicate with brands, actively contribute and give feedback with much more concrete demands than just a few years ago,” Oliver Pabst, CEO of Mammut Sports Group AG, states in a press release. “This is why Mammut is building an ecosystem. With Mammut Connect—a broad portfolio of real customer added value—we are creating an innovative platform and underlining our ambition to become digital leader in the outdoor sector.”

This marks the first time an outdoor apparel retailer has implemented NFC for an experience-based concept. Furthermore, the retailer hopes to increase the value of its products by seamlessly integrating into customers' mobile-first lives and elevating their experience with post-purchase offers.

Mammut Connect

The quality of traditional sportswear has always been evaluated based on its performance. Swiss sports equipment brand Mammut is using smart technology to better connect its customers to the brand and make it easier to share their experiences with the Mammut Connect platform.

The range relies on near-field communication (NFC) and embedded Smartrac tags in the apparel items themselves to connect them directly to the app. From there, customers can extend a product's warranty, send feedback on their experience, upload pictures of their adventures and share their updates on social media.