Op-Ed: How Media-As-A-Service Informed A Radical New Approach To PSFK's Design
PSFK founder Piers Fawkes explains how the company approached redeveloping its digital experience to align with its subscribers' and members' evolving needs and behaviors
We recently went through a rethink of the look and feel as well as the functionality of PSFK digital experience, and I wanted to share some of the ideas we pursued in case they might spur new thinking among our peers. The main driver was a need to shift away from the mindset informed by 15 years of (profitable) b2b publishing.
We had transformed from a personal blog into an advertiser-driven publication, and from there into a paid business intelligence service over the last 3 years. While we remain relatively nimble, muscle memory kept coming into play, making it easy to do ‘what we always did.’ (Some history of PSFK can be found in this recent interview here).