Pet healthcare brands and providers are engaging a new wave of millennial owners with tech-driven wellness and direct-to-consumer veterinary services

Research indicates that a new generation of people consider their pets a priority: The fastest growth category in the U.S. pet industry was veterinary services, up 6.3% to $26.9 billion. As a result, pet health retailers are developing new products and services that cater to a higher standard.

From high-tech accessories to direct-to-consumer veterinary support, pet health innovations are empowering concerned owners to have greater control over their companions' health. From PSFK's Engaging Millennial Pet Owners, here's how four pet retailers are leveraging technology and mobile convenience to make wellness accessible for every furry friend:

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