Millie is making donating to charity as simple as swiping right, targeting millennials with a mobile-friendly user format and online payment service

As its name suggests, the Millie charitable giving platform is designed specifically to court the attention of millennials. The charity app has a setup similar to services like Tinder: Customers are presented with various charities' profiles and can swipe right to donate.

The profiles include a picture, brief descriptions with more information accessible inside the profile and a countdown timer for how long the organization will remain on the app. Three platforms are loaded at once on Millie and are rotated out every week. In order to donate, customers will load money onto their Millie accounts and set the amount desired for donation each time they swipe right. Millie will also work as a semi-matchmaker for users, personalizing recommended charities based on what they selected in the past.

So far, 45 charitable organization and non-profits have joined the platform. Millie strives to blend app functionality with social media and online payment services to design a vehicle for philanthropy in line with how today's consumers transact and interact.

Millie


Lead image: stock photos from MinDof/Shutterstock

As its name suggests, the Millie charitable giving platform is designed specifically to court the attention of millennials. The charity app has a setup similar to services like Tinder: Customers are presented with various charities' profiles and can swipe right to donate.

The profiles include a picture, brief descriptions with more information accessible inside the profile and a countdown timer for how long the organization will remain on the app. Three platforms are loaded at once on Millie and are rotated out every week. In order to donate, customers will load money onto their Millie accounts and set the amount desired for donation each time they swipe right. Millie will also work as a semi-matchmaker for users, personalizing recommended charities based on what they selected in the past.