PSFK breaks down the tech integration and member services that make the Nike House of Innovation a best-in-class example of next-generation brick and mortar

Nike’s 68,000-square-foot flagship store in New York City, dubbed the Nike House of Innovation 000, aims to engage brand fans via in-store activations and simultaneously deliver an exclusive membership experiences for core customers. Designed to be a tech-enabled retail experience fueled by its mobile app, Nike+, the five-story in-store experience offers shoppers immersive experiences designed to assist them throughout the entire shopping journey—from lifestyle inspiration and expert assistance to exclusive access to products and community events.

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