PSFK breaks down the tech integration and member services that make the Nike House of Innovation a best-in-class example of next-generation brick and mortar

Nike’s 68,000-square-foot flagship store in New York City, dubbed the Nike House of Innovation 000, aims to engage brand fans via in-store activations and simultaneously deliver an exclusive membership experiences for core customers. Designed to be a tech-enabled retail experience fueled by its mobile app, Nike+, the five-story in-store experience offers shoppers immersive experiences designed to assist them throughout the entire shopping journey—from lifestyle inspiration and expert assistance to exclusive access to products and community events.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in