The Polestar Explore app caters to mobile-savvy millennials likely to be interested in Volvo's electric vehicle line, enabling a complete end-to-end digital cx from mobile car buying to keyless entry

Volvo is aiming to take its drivers' experience to the next level with enhancements for its Polestar line of vehicles. One of the upgrades includes its Polestar Explore app, which offers drivers a number of new features, among them mobile keyless entry and car shopping.

Available on iOS and Android, the app eliminates the need for drivers to pull out their keys to open their doors, mitigating the common pain point through mobile entry. Similarly, the through the There is also no need to visit the dealership to purchase a Polestar. The entire car buying process can take place over the application.

“We are making it hassle-free and easier for customers to engage with the Polestar brand and enjoy their car. From finding out information about Polestar cars, through to subscribing for a new Polestar, all the way to starting your car using our Phone-as-Key technology—everything can be done through your mobile device,” says Thomas Ingenlath, Chief Executive Officer of Polestar.

Ultimately, Polestar aims to up Volvo's appeal to millennial and other younger consumers, particularly those who grew up online and who have come to expect the ability to manage all aspects of their day-to-day life via mobile. Furthermore, the automaker hopes to increase the digital convenience and functionality specifically for consumers interested in its electric vehicle line, as these demographics tend to overlap.

Polestar

Volvo is aiming to take its drivers' experience to the next level with enhancements for its Polestar line of vehicles. One of the upgrades includes its Polestar Explore app, which offers drivers a number of new features, among them mobile keyless entry and car shopping.

Available on iOS and Android, the app eliminates the need for drivers to pull out their keys to open their doors, mitigating the common pain point through mobile entry. Similarly, the through the There is also no need to visit the dealership to purchase a Polestar. The entire car buying process can take place over the application.