Top retailers like H&M, Kohl's and more are marshaling AI-enabled tools that provide in-the-moment access to key data and analytics, streamlining staff communication and optimizing customer service

As new merchandise arrives, special offers change and inventory levels fluctuate, sales staff are required to constantly update their knowledge base from shift to shift and even hour to hour. Given the dynamic nature of the retail environment and demands on employee time, this can prove to be a challenging task.

To help employees better respond to immediate issues or improve the store operations with a forward-looking view, companies are equipping their employees with AI-enabled tools that provide in-the-moment access to key information and analytics and streamline communications between staff, as detailed in  PSFK and Microsoft's Retail Trends Playbook 2020:

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