From PSFK's Creating Next-Gen Content Experiences report, here is how three brands are incorporating voice activation and audio-based technology to make consumer-technology interactions more entertaining and efficient

Perhaps the most accurate prediction for the future of tech comes from Hollywood in the form of Spike Jonze's Her. The film spends 95% of its time on the interactions between a man and his voice-enabled earpiece, a fantasy now turned reality by leading innovators such as Amazon, Volkswagen and more.

Brands are using voice activations to boost engagement and interact with consumers in a more immersive and intuitive way, creating an overlay of entertainment for everyday life. Accordingly, here are three retailers utilizing interactive audio technology to immerse customers in a multisensory, storytelling experience:

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in