From PSFK's Creating Next-Gen Content Experiences report, here is how three brands are incorporating voice activation and audio-based technology to make consumer-technology interactions more entertaining and efficient

Perhaps the most accurate prediction for the future of tech comes from Hollywood in the form of Spike Jonze's Her. The film spends 95% of its time on the interactions between a man and his voice-enabled earpiece, a fantasy now turned reality by leading innovators such as Amazon, Volkswagen and more.

Brands are using voice activations to boost engagement and interact with consumers in a more immersive and intuitive way, creating an overlay of entertainment for everyday life. Accordingly, here are three retailers utilizing interactive audio technology to immerse customers in a multisensory, storytelling experience:

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