Once a mall mainstay, the struggling retailer is building out its BOPIS capabilities to remain relevant in a climate of new consumer expectations for purchase and delivery

Teen apparel retailer Rue21 is hoping that implementing a buy online, pick up in-store (BOPIS) model will give its business the flexible edge it needs to compete in retail's current omnichannel landscape. Rue21 used MuleSoft solutions and Oracle Commerce to handle the changes in fulfillment, management and customer service required to support a BOPIS model.

The retailer is implementing the service at 700 physical locations. The BOPIS will allow shoppers to order what they like from the Rue21 website, but instead of having to pay shipping and wait for the package to be delivered, they will be able to save on time and cost by heading over to their nearest store location within hours of placing their order.

Over the past few years, Rue21 has shuttered some of its physical locations. This mobile-first feature is designed to breathe new life into the shops, preventing further closures by integrating omnichannel capability into the brick-and-mortar footprint.

Rue21

Mastek

Oracle Commerce


Lead image: stock photos from Jonathan Weiss/Shutterstock

Teen apparel retailer Rue21 is hoping that implementing a buy online, pick up in-store (BOPIS) model will give its business the flexible edge it needs to compete in retail's current omnichannel landscape. Rue21 used MuleSoft solutions and Oracle Commerce to handle the changes in fulfillment, management and customer service required to support a BOPIS model.

The retailer is implementing the service at 700 physical locations. The BOPIS will allow shoppers to order what they like from the Rue21 website, but instead of having to pay shipping and wait for the package to be delivered, they will be able to save on time and cost by heading over to their nearest store location within hours of placing their order.