The beauty retailer's credit card debut is designed to enhance its loyalty program, offering members extra perks in addition to their beauty insider points

Beauty retailer Sephora recently debuted its first credit card and added it to its loyalty program for Norther American shoppers starting this spring. The new card comes in three versions: Sephora-only purchase, Sephora Visa and Sephora Visa Signature.

Cardholders will earn points in addition to Sephora's pre-existing Beauty Insider program. Those who are not part of the loyalty program when they sign up for the card will be enrolled automatically. More benefits will be offered to those with the credit cards as it becomes available in more locations by the end of 2019.

“The launch of the Sephora Credit Card exemplifies Sephora’s loyalty philosophy in every sense; it considers all the most-loved aspects of Sephora—the amazing product, services, experiences and personalization—taking our client experience to the next level through special access, rewards and perks,” says Andrea Zaretsky, Sephora’s senior vice president of CRM and Loyalty in a press release.

Sephora


Lead image: stock photos from withGod/Shutterstock

Beauty retailer Sephora recently debuted its first credit card and added it to its loyalty program for Norther American shoppers starting this spring. The new card comes in three versions: Sephora-only purchase, Sephora Visa and Sephora Visa Signature.

Cardholders will earn points in addition to Sephora's pre-existing Beauty Insider program. Those who are not part of the loyalty program when they sign up for the card will be enrolled automatically. More benefits will be offered to those with the credit cards as it becomes available in more locations by the end of 2019.