The footwear retailer is raising awareness among consumers on ocean pollution with an Alexa Skill called Sperry Waterkeeper

American shoe brand Sperry is teaming up with the clean water non-profit Waterkeeper Alliance and Amazon‘s artificial intelligence department to promote sustainability. The recently launched Sperry Waterkeeper is a skill available on the Alexa-enabled Amazon Echo that helps to educate consumers on environmentally friendly practices.

By prompting with a simple question, consumers will be able to ask Alexa about ways to reduce their plastic use and get tips on reusable bags, cutting out plastic straws and avoiding plastic goods altogether. Sperry will also be releasing a new shoe made of cloth-like material that is spun from plastic found in the ocean.

Sperry hopes that the partnership will allow for more funding for beach clean ups and turning waste into useful products. “The Alexa Skill provides Sperry with a great opportunity to educate and engage our customers through an important and growing tech format. We are proud to work with Waterkeeper Alliance, on launching an Amazon Alexa skill,” says Kate Minner, CMO at Sperry.

Sperry

Amazon Echo

Waterkeeper Alliance


Lead image: Sperry via Facebook

American shoe brand Sperry is teaming up with the clean water non-profit Waterkeeper Alliance and Amazon‘s artificial intelligence department to promote sustainability. The recently launched Sperry Waterkeeper is a skill available on the Alexa-enabled Amazon Echo that helps to educate consumers on environmentally friendly practices.

By prompting with a simple question, consumers will be able to ask Alexa about ways to reduce their plastic use and get tips on reusable bags, cutting out plastic straws and avoiding plastic goods altogether. Sperry will also be releasing a new shoe made of cloth-like material that is spun from plastic found in the ocean.