Retailers are rethinking the use of the physical store, replacing cash wraps with mobile checkout and utilizing excess space for online order fulfillment

The function of the store is changing. As technology advances, friction decreases and physical space is freed for for other uses, such as immersive experiences and fulfillment centers.

Today’s on-the-go consumers expect their in-store transactions to be as frictionless as their online ones. By automating processes and transactions through technology, such as biometrics or connected apps, retailers are shrinking—or even eliminating—their points of sale, creating extra space and allowing retailers to put more resources into elevating the in-store customer experience.

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