How Brands Like Chanel Are Building Customer Loyalty With Exclusive Store Access
In this excerpt from PSFK's Store Experience Design Debrief, these five brands are dedicating store space to members-only products and opportunities, reinvigorating the demand for physical retail and strengthening consumer-retailer connections
Inundated by the seemingly infinite stream of new products and services that claim to be the next best thing, consumers are spreading themselves thin, losing connections with brands that may have taken years to build. Leaders across the retail market are searching for ways to restore these relationships, creating new ways to interact , engage and entertain their customers in the physical store.
PSFK identified trends happening now across the retail market that are succeeding in elevating the brick-and-mortar shopping experience despite the consequences of digitalization. Highlighted among them is the rise in exclusive access, where retailers are creating members-only spaces within the store footprint in order to reward loyal VIPs. In an excerpt from PSFK's Store Experience Design Debrief, here is how five brands are using exclusive in-store opportunities to strengthen consumer-retailer connections: