How Retailers Like Kohls Refresh Their Store With Partnered Shop-In-Shop Merchandising
From PSFK's Store Experience Design Debrief, here's how six companies partnered to enable exciting new products & experiences to drive foot traffic through shop-in-shop, gallery-style store design
The in-store shopping experience retains one key advantage over online shopping—the ability to see and touch items in person. As such, it remains a crucial channel for discovery, as many shoppers still visit stores to see what’s new. Retailers are forming collaborations with brands, inviting them to set up dedicated partnered galleries within a brick-and-mortar shop that offer customers exciting new merchandise.
Brand partnerships can foster moments of surprise and delight, adding value by giving shoppers access to a wider selection of merchandise and introduce them to like-minded brands. The following three collaborations demonstrate the mutual benefits of partnered or shop-in-shop merchandising: