How Companies Like WeWork Are Dedicating Physical Footprint To Relevant Service
Explore how three retailers are going beyond the point of transaction by dedicating store space to on-site services, introducing shoppers to different activities and skills related to their product mix
Today's consumers can buy a product from anywhere. Retailers are looking to stand out and ensure that the physical channel remains relevant, however, and are accordingly creating more meaningful value for consumers by dedicating a portion of their physical footprint to offering related goods and relevant services.
This not only drives incremental store visits, but also fosters engagement beyond the point of transaction, allowing the brand to integrate itself more intimately into consumers’ daily lives and providing solutions that not only save but elevate time spent. From PSFK's Store Experience Design Debrief, here are three examples of brands supplementing their in-store merchandise with relevant services to foster long-term relationships with customers: