Hoping to revamp its image, the financial group is testing out Express Centers in Utah and Washington, D.C., lounge-style ATM spaces that invite customers to stay, relax and even work

American bank Wells Fargo is testing out a new lounge-style ATM vestibule. These 1,500-square-foot spaces, dubbed Express Centers, resemble trendy waiting rooms or lounge areas equipped with ATMs, and are designed to take the banking experience to the next level.

The spaces are designed to be more welcoming and enjoyable than the standard kiosk. Wells Fargo is encouraging customers to not simply transact, but also to stay a while, perhaps taking their laptop and working on the go. These lounges are currently being tested in Utah with two D.C. locations coming online soon, with a country-wide expansion coming if the trials are successful.

As retailers continue to rethink brick and mortar, the addition of value-added and experiential spaces such as this is a popular strategy for driving foot traffic. The launch is intended as part of the financial institution's overarching effort to improve its image to customers, embracing retail-as-a-service and providing them with more than just a place to transact.

Wells Fargo


Lead image: stock photos from Roman Tiraspolsky.Shutterstock

American bank Wells Fargo is testing out a new lounge-style ATM vestibule. These 1,500-square-foot spaces, dubbed Express Centers, resemble trendy waiting rooms or lounge areas equipped with ATMs, and are designed to take the banking experience to the next level.

The spaces are designed to be more welcoming and enjoyable than the standard kiosk. Wells Fargo is encouraging customers to not simply transact, but also to stay a while, perhaps taking their laptop and working on the go. These lounges are currently being tested in Utah with two D.C. locations coming online soon, with a country-wide expansion coming if the trials are successful.