On March 30, the grocery and lifestyle retailer will reward the first 200 customers who bring an empty personal care product to select locations, giving them a beauty bag valued at $100 in promotion of its ethical & natural beauty expansion

Whole Foods, grocery, vitamin and beauty retailer for the health-conscious customer, is offering a special giveaway to those looking for better cosmetics. The retailer already devotes floorspace to beauty and personal care, but is now increasing the category's share of store sales overall.

With this promotion, WF hopes to bring more customers into an area of the store they might not typically explore. The Whole Foods Market Better Beauty Swap will take place on March 30 as part of the Whole Foods Beauty Week sale, a time during which beauty products will be sold at a 25% discount with an additional 10% knocked off for Amazon Prime members. Customers must bring in an empty cosmetic or beauty product container and Whole Foods will exchange it for a Beauty Bag, which will be full of $100-worth of clean and ethical beauty products.

The swap will be available to the first 200 customers in certain Whole Foods locations: Philadelphia, Los Angeles, San Francisco, New York City and Chicago. As premium store-branded merchandise increasingly holds sway from leading retailers, “Whole Foods Market will continue to educate and empower consumers around our belief that what goes on your body is just as important as what goes in it,” says Jen Coccaro, director of merchandising at Whole Body.

Whole Foods

Whole Foods, grocery, vitamin and beauty retailer for the health-conscious customer, is offering a special giveaway to those looking for better cosmetics. The retailer already devotes floorspace to beauty and personal care, but is now increasing the category's share of store sales overall.

With this promotion, WF hopes to bring more customers into an area of the store they might not typically explore. The Whole Foods Market Better Beauty Swap will take place on March 30 as part of the Whole Foods Beauty Week sale, a time during which beauty products will be sold at a 25% discount with an additional 10% knocked off for Amazon Prime members. Customers must bring in an empty cosmetic or beauty product container and Whole Foods will exchange it for a Beauty Bag, which will be full of $100-worth of clean and ethical beauty products.