This International Women's Day, PSFK is celebrating the female innovators and pioneers making waves in today's world, spanning categories from health & wellness and architecture & design to technology & ecommerce

This year's International Women's Day is Friday, March 8, and in honor of the event, PSFK is shining a spotlight on 11 of the many female trailblazers paving the path toward a better future for all. Present in every vertical imaginable, here are today's leading women—entrepreneurs, business owners, designers, creators and more—who are setting the trends for the years to come in the world of retail and beyond.

Ashley Lewis and Meredith Schroeder are founders of the Fleur Marché, a hyper-curated, online-only platform for wellness-focused luxury CBD products, where they parlay their experience working at Goop into a trustworthy space for women to find relief from common woes like anxiety and insomnia.


Adriana Krasniansky is Vice President, Marketing + Insights, of ecommerce app Caravel, where she applies technology like AI and machine learning to help brands build better eshopping experiences and enable streamlined and enjoyable customer journeys.

Sophia Amoruso is founder and CEO of Girlboss, an organization dedicated to providing support for women at all stages of their careers, with everything from wellness resources to financial advice.

Jennifer Spector is brand director at Zola, an ecommerce wedding platform that consolidates the complex wedding planning process with today's couples in mind, building its functionalities around consumer feedback, needs and lifestyles.

Amy Vener is retail vertical strategy lead at Pinterest, helping enable capabilities like visual search to enhance retail experiences on and offline as well as create more relevant shopping moments, shortening the distance between inspiration and purchase.

Michelle Cordeiro Grant is founder and CEO of LIVELY, a community-focused womenswear brand specializing in intimate, active and swim apparel that marshals the power of community to build a business that is consumer-centric, data-driven and focused on maintaining a dialogue with its audience.

Melissa Gonzalez is founder of the Lionesque Group, a company of experiential retail strategists and architects that help retailers like digital-first brands go brick and mortar, assisting them in navigating the physical-digital world of retail for the next generation.

Gabriela Baiter is founder and creative director of Whereabout Studio, helping brands enable entertaining and community-driven retail for the new phygital age, focusing on offering digitally-savvy consumers seamless and memorable discovery and shopping.

Karla Gallardo and Shilpa Shah are founders of women's premium apparel retailer Cuyana, where they use data to build a brand targeted at what their consumers really want and take a ‘fewer, better' approach to enable luxury apparel at affordable price points.

For more from today's most inspiring innovators, see PSFK's reports and newsletters

Lead image: stock photos from Atstock Productions/Shutterstock