The convenience chain is testing out alternative store formats to compete with Amazon Go, launching a Dallas location emphasizing fresh and organic options as well as an on-site Taqueria

7-Eleven is experimenting with different product selections and partnerships in a Dallas concept store. This location will offer customers a variety of re-imagined classic convenience store snacks as well as several innovative additions.

Features include a coffee bar and beer tap, as well as a greater emphasis on fresh & hot food selections like soups, salads, sandwiches and cold pressed juices. Even the Slurpee machine has underdone a healthy makeover, now GMO-free and offering flavors like celery and turmeric. The Texas outpost will also feature a taqueria from the Laredo Taco Company.

7-Eleven's product assortment will also focus on including options that are vegan, keto and gluten-free friendly. Today's consumers want health at convenience, and increasingly are turning away from more traditional on-the-go options. Accordingly, 7-Eleven is testing out ways to respond to consumer demand while remaining true to its convenience nature, including scan-and-go options for quick checkout.

7-Eleven

7-Eleven is experimenting with different product selections and partnerships in a Dallas concept store. This location will offer customers a variety of re-imagined classic convenience store snacks as well as several innovative additions.

Features include a coffee bar and beer tap, as well as a greater emphasis on fresh & hot food selections like soups, salads, sandwiches and cold pressed juices. Even the Slurpee machine has underdone a healthy makeover, now GMO-free and offering flavors like celery and turmeric. The Texas outpost will also feature a taqueria from the Laredo Taco Company.