From PSFK's Accelerating Innovation In Retail report, here's how four brands and retailers are doubling down on innovation efforts by empowering employees to share new and creative ideas

The pace of innovation has accelerated exponentially due to an increasingly competitive business landscape marked by industry disruptors, pushing companies to invest time in developing new products and services through technology, craftsmanship and creativity. Large organizations are encouraging employees to share new ideas, fostering a culture of collaboration that enables them to develop more engaging products. Here at PSFK, we like to call it ‘intrapreneurship.’

The following four examples detail how leading retailers are empowering employees to lead as entrepreneurs and test out creative solutions in order to problem solve and innovate:

Estée Lauder Tech Hub
Beauty conglomerate Estée Lauder created a Tech Hub in Long Island City, New York designed to drive collaboration between IT and the rest of the organization, ultimately representing the corporation’s investment in beauty tech innovation. The space is meant to spark ideas and creativity, and hosts events like beauty hackathons to further innovation.

Kellogg’s
Food manufacturing company Kellogg’s introduced a 12-person “speed team” that consists of people from different functions, such as product and marketing, in order to conceptualize, test and launch new products quicker than a more traditional product launch. The approach mirrors food product startups who initially distribute in a few test stores before a larger distribution approach.

Slingshot by Zalando
German ecommerce fashion retailer Zalando fosters a feeling of grassroots tech innovation with the development of its intrapreneurial program called Slingshot. Started as a hackathon and then an experimentation platform, Slingshot encourages creativity and collaboration across sectors of the business to create innovation at the intersection of retail, fashion and tech.

Walmart Store No.8
Store No.8, the tech incubation team within big box retailer Walmart, announced a new program called Spatial& that specifically focuses on reinventing in-store merchandising with immersive technologies like augmented reality and virtual reality. As a program under store No.8, Spatial& enables Walmart to create tech capabilities to transform the future of the retail buying experience.

This is just one way that brands are fostering innovation from within—for the full report, download Accelerating Innovation In Retail, available now.


Lead Image: stock photos from GaudiLab/Shutterstock

The pace of innovation has accelerated exponentially due to an increasingly competitive business landscape marked by industry disruptors, pushing companies to invest time in developing new products and services through technology, craftsmanship and creativity. Large organizations are encouraging employees to share new ideas, fostering a culture of collaboration that enables them to develop more engaging products. Here at PSFK, we like to call it ‘intrapreneurship.’

The following four examples detail how leading retailers are empowering employees to lead as entrepreneurs and test out creative solutions in order to problem solve and innovate: