The home-share platform is creating original programming for AppleTV as well as potentially launching its own content studio

Home-sharing service Airbnb is striving to function as an end-to-end travel platform and holistic brand with its launch of original T.V. shows and film, created to heighten engagement with consumers and build an ecosystem.

The company is currently working on new content for its upcoming AppleTV streaming service. One of its show is entitled “Home” and will feature unique properties and their hosts as a means of advertising the most interesting places where Airbnb customers can stay. The brand also developed and produced an upcoming documentary called “Gay Chorus Deep South,” which follows the San Francisco Gay Men’s Chorus as they tour the southern U.S.

There will likely be more home and travel programming added in the future, as well as potentially the creation of Airbnb's own dedicated content studio. “We know that that experiential content in a variety of forms is important to engagement and we are focused on finding and supporting the kind of tastemaker content—like the Airbnb Magazine—that is consistent with our mission of belonging,” Chris Lehane, Airbnb’s SVP of global policy and communications says in a statement.

Airbnb


Lead image: stock photo from sirtravelalot/Shutterstock

Home-sharing service Airbnb is striving to function as an end-to-end travel platform and holistic brand with its launch of original T.V. shows and film, created to heighten engagement with consumers and build an ecosystem.

The company is currently working on new content for its upcoming AppleTV streaming service. One of its show is entitled “Home” and will feature unique properties and their hosts as a means of advertising the most interesting places where Airbnb customers can stay. The brand also developed and produced an upcoming documentary called “Gay Chorus Deep South,” which follows the San Francisco Gay Men’s Chorus as they tour the southern U.S.