Dutch supermarket chain Albert Heijn is producing a podcast on how its food is grown and made in a five-part series

Do you know where your food comes from? As more grocery stores are looking to meet consumer demand for greater transparency, Dutch supermarket chain Albert Heijn is using a creative medium to tell the tales of its food: a podcast.

“Op ons bord” (which translated to “On our plates”) is a five-part audio series that looks into how food is made now, and how these processes will change in the future. Host Justin Verkijk interviews farmers, manufacturers, experts and more to learn as much as he can about what's being put on customers' plates. The first episode, which will be available on April 11, will cover the subject of organic foods.

“We chose for a journalistic approach that allows us to paint a nuanced picture of the origins as well as the future of our food. Listening to Justin's quest is fun and engrossing for anyone interested in good food,” Fleur Bernhard, Albert Heijn's Director of Social Media tells Retail DetailProducing a podcast on food origins is just part of the chain's goal of transparency, as it hopes to make all its stores sustainable and transparent about their sources by 2025.

Albert Heijn

Do you know where your food comes from? As more grocery stores are looking to meet consumer demand for greater transparency, Dutch supermarket chain Albert Heijn is using a creative medium to tell the tales of its food: a podcast.

“Op ons bord” (which translated to “On our plates”) is a five-part audio series that looks into how food is made now, and how these processes will change in the future. Host Justin Verkijk interviews farmers, manufacturers, experts and more to learn as much as he can about what's being put on customers' plates. The first episode, which will be available on April 11, will cover the subject of organic foods.