The etailer launched a digital storefront designed to function as a one-stop-shop for attendees' festival needs, aligning with younger consumers through occasion-based marketing

Coachella has quickly become one of the most popular and commercially sought after music events of the year. Amazon is looking to capture the attention of customers on the hunt for festival fashion and desert necessities by offering a dedicated online Coachella store.

The digital storefront features beauty and wellness products, fashion items, camping needs, tech and more, providing a one-stop-shop for festival attendees. Additionally, if consumers are running low on time before the festival, they can have Amazon ship the items directly to its temporary Locker location on the festival grounds.

“Combined with the first-ever Amazon Lockers located inside the festival grounds, we are helping attendees spend less time worrying about packing and more time enjoying the experience of a lifetime that is Coachella.” said Patrick Supanc, Amazon Worldwide Director of Lockers and Pickup, says in a statement. As additional promotion for its occasion-based strategy, Amazon is giving away two VIP passes to Weekend 2 of the festival, with $3,000 for travel and lodging accommodations.

Amazon

Coachella has quickly become one of the most popular and commercially sought after music events of the year. Amazon is looking to capture the attention of customers on the hunt for festival fashion and desert necessities by offering a dedicated online Coachella store.

The digital storefront features beauty and wellness products, fashion items, camping needs, tech and more, providing a one-stop-shop for festival attendees. Additionally, if consumers are running low on time before the festival, they can have Amazon ship the items directly to its temporary Locker location on the festival grounds.