The etailer is working with the payment processing platform to put Amazon Pay in the checkouts of many more online retailers, eventually hoping to link with Alexa and other channels

Amazon is working with payment processing company Worldpay in an effort to expand its digital payment platform, and make Amazon Pay readily accessible through a wide network of merchants and retailers. Worldpay's platform already enables retailers to allow payments via VISA, Mastercard, AMEX and other major credit cards.

Adding Amazon Pay not only gives the ecomm access to a wider audience of consumers and helps it encourage adoption, which has been slow in some cases, but also is part of its longer-term strategy to enable greater purchasing options and flexibility across its various channels—like voice via Alexa, mobile and in-store.

For shoppers, Amazon Pay is similar to Paypal: It allows them to purchase goods with a simple click, using the information already stored in their Amazon account. “At Amazon, we are continuously looking for ways to invent and simplify on behalf of our customers,” said, Vice President of Amazon Pay, Patrick Gauthier in a press release. “Working with Worldpay will make it easier for merchants to grow their business by providing customers with a familiar and trusted experience throughout the shopping journey.”

Amazon

Worldpay

Amazon is working with payment processing company Worldpay in an effort to expand its digital payment platform, and make Amazon Pay readily accessible through a wide network of merchants and retailers. Worldpay's platform already enables retailers to allow payments via VISA, Mastercard, AMEX and other major credit cards.

Adding Amazon Pay not only gives the ecomm access to a wider audience of consumers and helps it encourage adoption, which has been slow in some cases, but also is part of its longer-term strategy to enable greater purchasing options and flexibility across its various channels—like voice via Alexa, mobile and in-store.