From PSFK's Automotive CX Debrief, these three car retailers are giving their customers purchase flexibility with subscription services

In a recent survey from Jim Butler Auto Group, nearly 70% of respondents said they currently use subscription services to consume media, clothing and other products, and half of all respondents said they would consider using a similar service for cars, trucks and vans. Automotive brands are picking up on this trend, offering subscription services that include vehicle access, insurance and maintenance for a flat monthly fee and giving consumers a commitment-free alternative to leasing or buying.

From insurance & service bundles to the actual vehicle itself, here's how three leading car retailers are offering auto-related subscription alternatives for greater convenience and flexibility:

Cluno
The German startup Cluno offers customers an alternative to the standard leasing program by enabling them to subscribe to a car for a monthly fee, as opposed to a restrictive lease or traditional car purchase. Subscribers can book their car via the Cluno mobile app and subscribe for a monthly fee that includes all costs except for fuel. Although subscribers must adhere to a six-month minimum term, they can swap vehicles afterwards within a three-month notice period.

Care By Volvo
Automotive brand Volvo launched a subscription service for customers in the U.S. and Canada that bundles vehicle access and related services into one flat monthly fee. For $600 a month with no down payment, the nearly all-inclusive service includes the car lease on a $35,000 car, insurance, service, wear and tear, and roadside assistance—basically everything except the gas. Drivers can subscribe easily online or via the Care By Volvo app and upgrade to a new car for as little as 12 months. Volvo surpassed its first year sales projections for the program.

Lexus Complete Lease
Automotive brand Lexus is releasing a two-year, subscription-style leasing program that includes the lease payment, car insurance and coverage for maintenance. The Lexus Complete Lease program covers the 2019 UX crossover and launched in Boston, Chicago, Los Angeles and Miami prior to widespread expansion.

Today's consumers expect a level of personalization, consistency and convenience every time they shop, and the car-buying experience is no exception. For innovation at all stages of the customer journey, see PSFK's in-depth Automotive CX Debrief, available for download now, and sign up to attend our Automotive CX Briefing in New York City. During the event, PSFK staff will share in-depth insights from our research regarding innovation in auto retail and cx as well as lead informative discussions and ideation sessions for auto industry professionals and non-professionals alike—tickets available now!

In a recent survey from Jim Butler Auto Group, nearly 70% of respondents said they currently use subscription services to consume media, clothing and other products, and half of all respondents said they would consider using a similar service for cars, trucks and vans. Automotive brands are picking up on this trend, offering subscription services that include vehicle access, insurance and maintenance for a flat monthly fee and giving consumers a commitment-free alternative to leasing or buying.

From insurance & service bundles to the actual vehicle itself, here's how three leading car retailers are offering auto-related subscription alternatives for greater convenience and flexibility: