Strategies from legacy automakers like Ford and startups like Joydrive are bringing the car-shopping experience off the lot and online

Today’s mobile-first consumers expect to purchase whatever they want online and have it delivered right to their doors. Automotive brands are empowering consumers to shop for cars online and then have their desired vehicle delivered to their homes for a test drive or purchase, without ever requiring a visit to a dealership.

While the automotive sector has been one of the later to enable greater purchase-path flexibility and digital integration, a group of leading innovators is enabling virtual discovery, education and purchasing for today's consumers:

Carvana
Carvana, a digital marketplace for buying and selling used cars, lets car buyers shop from its selection of over 15,000 vehicles and schedule delivery of their desired vehicles as soon as the next day in over 90 markets across the U.S. Shoppers can use the site's nine dynamic filters to find cars that best fit their lifestyle needs, then inspect all of the features and potential imperfections using the site’s patented 360-degree photo technology, as well as access a full vehicle history report. Carvana also offers real-time financing and allows buyers to review and sign paperwork online in as a little as 10 minutes. They can then opt to have the car delivered as soon as the next day—or, in certain markets, pick up their car from a fully automated Carvana Vending Machine.

Joydrive
Digital marketplace Joydrive lets shoppers buy new and used cars online without setting foot in a dealership. Rather than circumventing the dealer, Joydrive has partnered with a network of over 60 dealers across the U.S., offering them an easy-to-implement ecommerce solution that gives shoppers the assurance that their transaction is being handled by a licensed dealer. Shoppers can search for and select their vehicle through the Joydrive website, then get a trade-in offer and financing from the dealership and arrange delivery to their desired location in as little as a day.

Ford U.K.
Automotive brand Ford has launched an online sales program that lets U.K. customers purchase one of its cars online and have it delivered to their homes, bypassing the dealership. Shoppers can visit the Ford website, set their desired budget, receive a trade-in valuation of their current car, browse all current Ford models to select their desired vehicle and configuration, then complete the purchase via the Ford Options PCP financing plan.

For innovation at all stages of the customer journey, see PSFK's in-depth Automotive CX Debrief, available for download now.


Lead image: stock photos from pathdoc/Shutterstock

Today’s mobile-first consumers expect to purchase whatever they want online and have it delivered right to their doors. Automotive brands are empowering consumers to shop for cars online and then have their desired vehicle delivered to their homes for a test drive or purchase, without ever requiring a visit to a dealership.

While the automotive sector has been one of the later to enable greater purchase-path flexibility and digital integration, a group of leading innovators is enabling virtual discovery, education and purchasing for today's consumers: