Ahead of PSFK's Automotive CX Briefing event this Thursday April 18, Senior Strategist Penn Whaling shares a preview of insights the discussion will offer on innovation in car buying and owning experiences for a DTC landscape and digital-first consumer base

New consumer expectations and behaviors set by digital-first brands have prompted car manufacturers and dealers to rethink automotive retail business models in order to ensure consistency across all touchpoints and channels, as well as offer more flexible solutions and guidance to mitigate some of the major pain points associated with this important purchase. To explore how auto retailers are accordingly embracing DTC strategies and catering to digital-first consumers amidst a bustling sharing economy, PSFK conducted in-depth research culminating in our Automotive CX Debrief, the findings from which PSFK experts will present at the Automotive CX Briefing on Thursday, April 18.

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