From PSFK's 2019 Automotive CX Debrief, heres how three car companies are optimizing the process of data collection and sharing through customer rewards

As cars become more connected, there are growing opportunities for car brands to capture valuable data and leverage it to improve their operations. At the same time, consumers are increasingly seeking to control their personal information and derive tangible value from that which they choose to share.

Automotive brands are offering rewards to consumers for sharing information about their driving behavior and other personal data, fostering a mutually beneficial exchange with incentivized ownership. From PSFK's Automotive CX Debrief, here's how four car retailers are optimizing the way they share and store data intelligence through transparency, blockchain software, reward strategies and more:

BMW x DOVU
Automotive brand BMW partnered with blockchain startup DOVU to launch a pilot program that rewards U.K. drivers with cryptocurrency for sharing their driving data. Drivers are prompted by an app to take a photo of their dashboards once a week. The data is added to DOVU’s blockchain, and drivers receive a DOV token in exchange. This allows BMW to have access to reliable, real-time vehicle usage data, which it can use to track the mileage and potential damage in order to more accurately assess the resale value of leased vehicles.

Honda Dream Drive: Passenger
Automotive brand Honda has created Dream Drive, a points-based rewards system that allows passengers to earn points for spending time in the car. Developed in partnership with application services company Connected Travel, the platform is accessible via IOS app and is designed to keep passengers entertained with games and other entertainment, while earning in-app points that can be redeemed for gift cards at major retailers, such as Applebee’s and Gamestop. The app is part of the Dream Drive infotainment platform, which also lets drivers make in-car purchases for items like gas and parking, as well as making restaurant reservations, via the vehicle’s touch-screen display.

Kinto
Kinto, a Japanese car subscription service owned by Toyota, gamifies driving behavior, awarding points to customers based on how they drive. Driving data is tracked via connected vehicle technology, allowing drivers to earn points for safe or ecological driving, which they can apply towards their monthly payments.

79% of customers are willing to share relevant information about themselves in exchange for contextualized interactions in which they’re immediately known and understood. For more innovation in automotive buying and owning, see PSFK's in-depth Automotive CX Debrief, available for download now, and sign up to attend our Automotive CX Briefing in New York City. During the event, PSFK staff will share in-depth insights from our research regarding innovation in auto retail and cx as well as lead informative discussions and ideation sessions for auto industry professionals and non-professionals alike—tickets available now!


Lead image: stock photos from Rawpixel.com/Shutterstock

As cars become more connected, there are growing opportunities for car brands to capture valuable data and leverage it to improve their operations. At the same time, consumers are increasingly seeking to control their personal information and derive tangible value from that which they choose to share.

Automotive brands are offering rewards to consumers for sharing information about their driving behavior and other personal data, fostering a mutually beneficial exchange with incentivized ownership. From PSFK's Automotive CX Debrief, here's how four car retailers are optimizing the way they share and store data intelligence through transparency, blockchain software, reward strategies and more: