The luxury automaker leads the industry in redefining an entrenched business model for an increasingly digital world

In PSFK's recently published 2019 Automotive CX Debrief, we combed through an impressive list of innovations from leading car brands and retailers in order to select the best-in-class examples to be ultimately featured in the report. Upon review, we noticed that one brand stood out among the others.

Automotive titan BMW has established itself as an innovation force to be reckoned with in 2019 and beyond, leveraging the successful tactics of digital retail to transform the traditional driving experience across the board. From harnessing the potential of data intelligence to integrating AI-powered voice assistance, the luxury German car dealer has led the automotive industry in reinventing an entrenched business model within an increasingly digital world. As detailed in the Debrief, here's how BMW is responding to customer service expectations from a new generation of drivers:

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