Festival attendees can pair their Bose Frames with the Coachella app for access to real-time audio notifications and updates about the event

Electronics maker Bose created a high-tech product just for music festival season: Bose Frames, or audio-pairable sunglasses, provide what's being called the first audio augmented reality (AR) experience for festival goers. The company is teaming up with Coachella Valley Music & Arts Festival to sell the $200 sunglasses at merchandise tents around the fairgrounds, and the frames are also available on the Bose website.

The special AR experience of the frames includes miniature speakers and a Bluetooth connection. In addition, festival-goers at Coachella will have access to exclusive audio content and festival updates like reminders about when their favorite artist will perform.

Festival organizer Goldenvoice collaborated with Bose on the feature in order to link the AR audio to the core Coachella mobile app.“We’re proud to see this exclusive content made available through Bose AR at Coachella,” said Crystal MacKenzie, head of marketing, Bose AR. “Fans who pair their Bose Frames with the app while attending the show will be able to spend more time looking up and seeing what’s going on around them, while accessing information that will help make their experience even better.”

Bose

Coachella

Electronics maker Bose created a high-tech product just for music festival season: Bose Frames, or audio-pairable sunglasses, provide what's being called the first audio augmented reality (AR) experience for festival goers. The company is teaming up with Coachella Valley Music & Arts Festival to sell the $200 sunglasses at merchandise tents around the fairgrounds, and the frames are also available on the Bose website.

The special AR experience of the frames includes miniature speakers and a Bluetooth connection. In addition, festival-goers at Coachella will have access to exclusive audio content and festival updates like reminders about when their favorite artist will perform.