Appealing to millennial interest in DTC service for minimally invasive procedures, Botox's maker is launching a site and accompanying app to let customers in New York and LA book online

Allergan, the pharmaceutical cosmetic company behind Botox, recently debuted an online booking platform for two of the biggest cities in America: TryRegi.com will allow customers in New York City and Los Angeles to book treatments and procedures at a number of spas across each city.

This site will give customers booking access to both wellness and medical spas so that they can easily book an appointment for a mani-pedi or a round of fillers. Allergan has plans to expand the site's services to additional cities, Houston and Dallas, later this year and to get Regi to work in tandem with Spotlyte, its educational and editorial content page.

Both Regi and Spotlyte are geared toward the millennial market as this demographic has been most responsible for the boom in on-demand services as well as the surge of minimally invasive procedures. To bolster its millennial appeal, Allergan is using a team of 10 influencers spread the word about Regi and has plans to create an app for the platform.

Allergan

TryRegi.com


Lead image: stock photos from Liderina/Shutterstock

Allergan, the pharmaceutical cosmetic company behind Botox, recently debuted an online booking platform for two of the biggest cities in America: TryRegi.com will allow customers in New York City and Los Angeles to book treatments and procedures at a number of spas across each city.

This site will give customers booking access to both wellness and medical spas so that they can easily book an appointment for a mani-pedi or a round of fillers. Allergan has plans to expand the site's services to additional cities, Houston and Dallas, later this year and to get Regi to work in tandem with Spotlyte, its educational and editorial content page.