Online retailer Nearly Newlywed is expanding beyond just wedding gowns with an marketplace where curated designers can sell their products via branded storefronts, offering everything from jewelry to wedding gifts

Shopping for a wedding can be a stressful endeavor, one that bridal retailer Nearly Newlywed is looking to make easier as it transforms from a simple overstock/reseller into a multi-brand marketplace.

The idea is to turn Nearly Newlywed, a business that sells “nearly-new” wedding attire, into a one-stop-shop for all things bridal, including jewelry, hair accessories, party favors, bridal party gifts and more. These items are all searchable on its site and range in price point.

However, not just any brand can join the new marketplace—currently, brands have to apply to be invited to join, and there are a few criteria they need to meet. “We definitely want brands that have a unique and authentic point of view,” Nearly Newlywed founder and tech entrepreneur Jackie Courtney explains to Fashionista.“Sustainability and accessibility are big, big things in identifying designers. They have to be in support of that.”

Currently 10 brands are on the marketplace: House of Catherine, Thea Bloch-Neal of Hushed Commotion, Zaxie by Stephanie Taylor, Under the Crown, Bashert Fine Jewelry, Alexander Sparks New York, Hozoni, Kata Banko Couture and Sephoria Accessories.

Nearly Newlywed

https://fashionista.com/2019/03/nearly-newlywed-launches-bridal-wedding-marketplace

Shopping for a wedding can be a stressful endeavor, one that bridal retailer Nearly Newlywed is looking to make easier as it transforms from a simple overstock/reseller into a multi-brand marketplace.

The idea is to turn Nearly Newlywed, a business that sells “nearly-new” wedding attire, into a one-stop-shop for all things bridal, including jewelry, hair accessories, party favors, bridal party gifts and more. These items are all searchable on its site and range in price point.

However, not just any brand can join the new marketplace—currently, brands have to apply to be invited to join, and there are a few criteria they need to meet. “We definitely want brands that have a unique and authentic point of view,” Nearly Newlywed founder and tech entrepreneur Jackie Courtney explains to Fashionista.“Sustainability and accessibility are big, big things in identifying designers. They have to be in support of that.”