Britepool is a universal identity and rewards service that aims to disrupt who controls online data usage by giving advertisers an alternative platform and consumers choice of when to share

Today's digital landscape increasingly is becoming friendlier to consumers who value their privacy and question the control that Facebook and Google have over their data. In accordance with these concerns and demand for autonomy, the BritePool platform, an identity solution for digital advertising, aims to empower consumers to take control over the use of their online information.

BritePool is designed not only to help the businesses behind these ads, but also to keep consumers safe. The platform works by rewarding customers with points for sharing their data at their discretion, simultaneously offering advertisers an alternative to the duopoly of Facebook and Google. The points and other rewards can be redeemed for services like Uber, or free pizza.

BritePool has already partnered with IBM, CBS and a smattering of other companies in this endeavor to democratize the control of data, and more generally design a better online consumer experience: “Cookies were very good for a while, but they’ve failed,” says Bob Perkins, BritePool’s chief operating officer. “We are the only people trying to engineer a cookie-less world.”

BritePool


Lead image: stock photos from GaudiLab/Shutterstock

Today's digital landscape increasingly is becoming friendlier to consumers who value their privacy and question the control that Facebook and Google have over their data. In accordance with these concerns and demand for autonomy, the BritePool platform, an identity solution for digital advertising, aims to empower consumers to take control over the use of their online information.

BritePool is designed not only to help the businesses behind these ads, but also to keep consumers safe. The platform works by rewarding customers with points for sharing their data at their discretion, simultaneously offering advertisers an alternative to the duopoly of Facebook and Google. The points and other rewards can be redeemed for services like Uber, or free pizza.