The upcoming brick-and-mortar launch from media outlet Cannabis Now is a non-psychoactive cannabis retail concept that focuses on customer immersion, education and exploration

For the cannabis industry, where current restrictive packaging laws prevent the plant from being sold out from behind the counter, experiential retail could seem like a distant reality. Innovative stores like Planet13 in Las Vegas get around this issue by focusing on immersive entertainment, delighting customers with interactive visuals but still missing the key element of a cannabis-focused, tactile experience.

Enter Cannabis Now, an upcoming experiential retail store from the popular media outlet of the same name, slated to launch this month in Los Angeles. The 2,800-sq-ft space will be both a curated retail & wellness shop and an educational experience, offering customers an alternative to the typically transactional design of traditional dispensaries.

The floor plan will center on an impressive range of high-quality store-in-store popups, from fashion and beauty to wellness and home. Although retail will be cannabis-related, the store will not sell products containing the psychoactive THC compound in order to appeal to those customers interested in the broader uses of cannabis. Instead, retailers in the store will largely focus on educational experiences such as live demonstrations, product launches, panels and more.

“It’s an environment where people can window shop and not feel compelled to walk out with THC products. A shopper who’s not ready to step into a dispensary—or doesn’t need that service—would come to our store. The Cannabis Now store is the first expression of the future of an industry where spending power is more focused on non-THC products,” says Eugenio Garcia, CEO of Cannabis Now.

In addition to its roster of popup adventures, the space itself contains a permanent aromatherapy installation that is perhaps the closest a cannabis retail store has legally come to putting the plant on the shelves. The True Terpenes Wall allows customers to physically smell and sample the essential oils of the cannabis plant, with staff members on hand to informatively guide through the process.

Cannabis Now opens in Beverly Hills on April 19 in honor of 4/20, the international day for cannabis-related events and celebration.

Cannabis Now

For the cannabis industry, where current restrictive packaging laws prevent the plant from being sold out from behind the counter, experiential retail could seem like a distant reality. Innovative stores like Planet13 in Las Vegas get around this issue by focusing on immersive entertainment, delighting customers with interactive visuals but still missing the key element of a cannabis-focused, tactile experience.

Enter Cannabis Now, an upcoming experiential retail store from the popular media outlet of the same name, slated to launch this month in Los Angeles. The 2,800-sq-ft space will be both a curated retail & wellness shop and an educational experience, offering customers an alternative to the typically transactional design of traditional dispensaries.