Decathlon is launching its first and flagship location on U.S. soil complete with digital-led and cashless transaction features as well as experimenting with kiosk check-outs

French sporting goods retailer Decathlon is making its U.S. debut with a cashless store. The flagship location will be utilizing payment methods like Apple Pay as its primary way of carrying out customer transactions.

This location is being established in Emeryville, California after a year-long trail with a retail lab in San Francisco, California. The concept store took note of customer preferences, from check-out method to merchandising, and accordingly equipped members of the sales team at the Emeryville location with company-issued iPhones that, when customers are ready, use RFID and QR codes to ring up the items in their shopping carts.

The store is also working on using the 20 check-out stations as self-service kiosks that will operate through a customer app. Though the location is largely based around the new ability to pay with a mobile device, shoppers still have the option to pay via any card type, including gift and credit cards.

Decathlon


Lead image: Decathlon USA via Facebook

French sporting goods retailer Decathlon is making its U.S. debut with a cashless store. The flagship location will be utilizing payment methods like Apple Pay as its primary way of carrying out customer transactions.

This location is being established in Emeryville, California after a year-long trail with a retail lab in San Francisco, California. The concept store took note of customer preferences, from check-out method to merchandising, and accordingly equipped members of the sales team at the Emeryville location with company-issued iPhones that, when customers are ready, use RFID and QR codes to ring up the items in their shopping carts.